Can I create a LinkedIn newsletter as my LinkedIn company? Once you’ve supplied this info, you can then write your first newsletter episode and publish it just as though it were an article. You can check your creator mode activity status via this magic link:Īlternatively, go to your profile and click the Creator mode link in the Resources section. This was confirmed by Espresso+ member Tony Restell, who has never turned on creator mode and yet was able to start a newsletter. You may well be able to start a newsletter without turning it on. The LinkedIn newsletter feature is available to most personal profiles, including all that have creator mode turned on.Ĭreator mode is not a prerequisite for newsletter access. What relevant live events or conferences could you report on?.What new research or surveys are relevant in your industry?.What trending news topics are relevant to your industry?.What ideas can you get from Amazon reviews?.What topics listed in tables of contents of relevant books could you talk about?.What orthodox positions do you disagree with?.What are the dilemmas and contradictions in your industry?.What are the behind-the-scenes things you can share?.What are the common misconceptions in your industry?. What questions are you asked? Your email inbox and sent items folders contain gold!.Much of this will also be relevant for shortform content on LinkedIn: Here are some ideas to get you thinking about what might make for good content for your newsletter. That’s where normal LinkedIn posts are great for visibility and discussion.īut articles and newsletters are where you can really show off the depth of your understanding and go into detail about your thought processes. Newsletters are designed for longform content, so I’d avoid short, pithy material here. Starting a newsletter or any other major content activity without clarity around your position and purpose is a waste of time.Īnyway, assuming you’ve got that straight … If you haven’t done any significant thinking about this foundational business question yet, do read or listen to Content DNA. In my case, I want to be known for being a relentlessly helpful LinkedIn nerd. This is your chance to demonstrate expertise in the professional domain you want to be known in. What should I write about in my LinkedIn newsletter? LinkedIn’s domain authority means that a well-written newsletter episode will often outrank the same piece of content published on your own website.Īside from this search potential, each episode of your newsletter will send a notification and email to your subscribers – a great way for you to stay top of mind with them. Like LinkedIn articles, LinkedIn newsletters are indexed on Google, so there’s the potential for people completely outside your network to discover you via this route. The scope possible in a newsletter means you can demonstrate that you really know your stuff – and that could be valuable for potential clients doing their research on service providers.īut those potential clients don’t just need to be looking on LinkedIn: they might simply be browsing the web. A normal LinkedIn post can be up to 3000 characters, but a LinkedIn newsletter episode can be more than 100,000 characters. LinkedIn newsletters are truly longform content. Unless your newsletter subscribers change their default settings, they will receive a notification and an email each time you publish an episode.Ī lot of what I’ve written before about LinkedIn articles is still true for LinkedIn newsletters, so do check out my previous pieces for a bit more context: LinkedIn newsletters are similar to LinkedIn articles but have greater visibility because they allow LinkedIn members to subscribe. Good LinkedIn newsletters to subscribe to.Should I have an email list and a newsletter?.How to get more LinkedIn newsletter subscribers.How to see all the LinkedIn newsletters you have subscribed to.How to turn off notifications and emails about LinkedIn newsletters.How to see your published newsletter episodes.How to find your draft LinkedIn newsletters.How to write a LinkedIn newsletter episode.How often should I publish a LinkedIn newsletter?.Can I create a LinkedIn newsletter as my LinkedIn company?.What should I write about in my LinkedIn newsletter?.Terminology: To avoid confusion with LinkedIn articles, I’ll refer to “episodes” when talking about the pieces of content that make up a LinkedIn newsletter. They’re longform content – the equivalent of blog posts on your website. LinkedIn newsletters are like LinkedIn articles on steroids. This is a bit meta: a LinkedIn newsletter about LinkedIn newsletters.
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